8:45am – 9:15am sessions

• Opening Keynote

  Brian Clark

  

9:45am – 10:15am sessions

• Operationalizing Social Media

  Zena Weist

  

• Make Small Big: Digital Strategies To Amplify Small Business

  Mike Merrill

  

10:30am – 11:00am sessions

• The State of Location Based Marketing/ Radio Shack Case Study

  Aaron Strout, Adrian Parker

  

  

11:15am – 11:45am sessions

• How Big Brands Can Go Local

  Kevin Magee

  

• Mastering Video Marketing

  Giovanni Gallucci

  

12:00pm – 12:30pm sessions

• Fireside Chat

  Chris Baccus

  

1:30pm – 2:00pm sessions

• Drowning In Numbers: Turning Social Media Data Into Insight

  Tom Webster

  

2:15pm – 2:45pm sessions

• Smart Ears: Using Social Media Monitoring For Strategic Business Decisions

  Arienne Holland

  

• Breaking The Rules of Email Marketing

  DJ Waldow

  

3:45pm – 4:15pm sessions

• Mobile Marketing: Turning Passive Advocates Into Social Influencers

  Tim Hayden

  

4:30pm – 5:00pm sessions

• Closing Keynote

  Jason Falls

  

8:45am – 9:30am sessions

• Opening Keynote with Amber Naslund

  Amber Naslund

  

9:40am – 10:10am sessions

• Building Your Brand in a Digital World

  John Morgan

  

• No Fluff Social Media Measurement

  Nichole Kelly

  

10:20am – 10:50am sessions

• The Future of Digital Engagement

  Mark Schaefer

  

• Operationalizing Social Media

  Zena Weist

  

11:15am – 11:45am sessions

• Break the Rules of Social Media

  Courtney Seiter

  

• Drowning in Numbers: Turn Social Media Data Into Insight

  Tom Webster

  

12:00pm – 12:30pm sessions

• Fireside Chart with Scott Gulbransen from H&R Block

  Scott Gulbransen

  

1:30pm – 2:00pm sessions

• Making The Unsexy, Sexy

  Ike Pigott

  

• Mobile Marketing: Turning Passive Customers Into Advocates

  Tim Hayden

  

2:10pm – 2:40pm sessions

• How Can Big Brands Go Local

  Kevin Magee

  

• Addressing Niche Social Networks

  Eric Boggs

  

3:55pm – 4:25pm sessions

• Social Networks in Real Life

  Dave Delaney

  

• Creating Spreadable Media

  Sam Ford

  

4:35pm – 5:00pm sessions

• Closing Keynote with Jason Falls

  Jason Falls

  

1:30pm – 2:30pm sessions

• Know Way: Deploying Useful Content To Build Customer Relationships That Last

  Jay Baer

  

2:40pm – 3:10pm sessions

• Mobile & Big Data Will Change Marketing Forever

  Tim Hayden

  

• Turning Listening Into an Advantage

  Chuck Hemann

  

3:20pm – 3:50pm sessions

• Time, Talent & Terror: Obstacles to Social Media Adoption

  Nick Westergaard

  

• How Big Brands Can Go Local

  Kevin Magee

  

4:00pm – 4:30pm sessions

• A Recipe for Reputation Protection

  Kevin Hunt

  

• How Americans Really Use Social Media

  Tom Webster

  

9:00am – 9:30am sessions

• Stayed to Sexy: A How-To Case Study

  Scott Gulbransen

  

• Optimzing for B2B Customers

  Jolina Pettice

  

9:40am – 10:10am sessions

• Subscribers, Fans & Followers: Critical Differences within the Email, Facebook and Twitter Audiences

  Jeff Rohrs

  

• Measure Up: Finally Deliver Measurable Social Media ROI

  Nichole Kelly

  

10:20am – 10:50am sessions

• Put Up or Shut Up: Beyond Social Influence

  Tamsen McMahon

  

• Why Content Is The Best Sales Tool, Period

  Marcus Sheridan

  

11:10am – 11:40am sessions

• He Said, She Said on Pinterest, Personal Branding and Press Releases

  Arienne Holland, Brannan Atkinson

  

  

• Marketer’s Guide To Social Lead Generation

  Kipp Bodnar

  

12:30pm – 1:10pm sessions

• Fireside Chat

  Jason Falls, Bob Hoffman

  

  

1:20pm – 2:00pm sessions

• B2B and Social Media

  Zena Weist, Kipp Bodnar, Sarah Worsham, Ryan Ruud

  

  

  

  

• Public Relations in a Social World

  Arik Hanson, Heidi Sullivan, Heather Whaling, Robert Koski

  

  

  

  

2:10pm – 2:40pm sessions

• Being An Email Marketing Rebel

  DJ Waldow

  

• Avoiding The Seven Deadly Sins of Social Business

  Jennifer Kane

  

3:00pm – 3:40pm sessions

• Brand Case Study Panel

  Adam Kmiec, Jamie Kennedy, Bridget Jewell, Greg Gerik

  

  

  

  

3:50pm – 4:15pm sessions

• Closing Keynote

  Jason Falls